Advertising, Promotion, and other aspects of Integrated Marketing Communications (10th Edition)

Chapter 22

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Three different ketchup manufacturing brands are ... more

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In marketing, even though mass media communication... more

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The percentage of overestimation of unplanned ... more

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The point-of-purchase advertising attracts ... more

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The brand lift index is a tool developed by Point-... more

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Motion and static displays are two tools used a ... more

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The case example of OS shows the effectiveness of ... more

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On-premise signage are advertising displays used ... more

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