Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition)

Chapter 19

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In order to survive and grow in the era of digital... more

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The international markets have opened due to the ... more

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Global companies can use the F world cup 2022 in ... more

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The political situations of countries differ ... more

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Country-of-origin effect can be defined as the ... more

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The strategy behind the campaign TF run by company... more

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When a company uses the same fundamental ... more

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Following are the three options available to ... more

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The differences in media in different countries ... more

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The role of digital media is very important in the... more

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