Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace (8th Edition)

Chapter 9

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The different concepts are applicable to ... more

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An emotional appeal targets the feelings and ... more

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Analogy: The presenter will explain something new ... more

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AIDA model is one of the indirect models developed... more

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Mobile devices have smaller screen sizes. People ... more

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The hard-sell approach may be considered unethical... more

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Promotional slogans stating that the product is ... more

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The attention, interest, desire, and action or ... more

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The writer has adopted an indirect approach as the... more

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The subject line may be considered effective as it... more

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The writer uses the appeals of ethos, pathos, and ... more

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The message balances both the emotional and ... more

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The readers may observe the following benefits for... more

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The writer appears to use strong words and vivid ... more

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The subject line can be “Effective and hassle-free... more

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Subject- “Order food from up to 3 different ... more

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Subject- "Request for Carrying Over of Unused ... more

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The given statement highlights the features of the... more

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The sentence mentions benefits. ; Features of a ... more

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Features of a product are the characteristics that... more

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a. The strengths of the message are-It uses ethos ... more

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a. The strengths and weaknesses of the message can... more

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The flaws in the message are-The AIDA approach is ... more

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The benefits of job sharing to employees are ... more

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It is great to see how everyone has finally ... more

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Subject- Request to consider reinstating to the ... more

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Subject- Business proposal by Company WC Hi ... more

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Subject- Business proposal by Company WC Hi ... more

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Subject- Account adjustment for number 67856-86970... more

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Demographic features and psychographic features of... more

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Champions promote the firm's messages and products... more

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Demographics are variables such as age and gender ... more

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